Bruce Hrovat,
CEO / President, LiaFI LLC
In today's unpredictable economic climate, one truth stands out: cashflow is not just a metric -- it's your business's lifeline. During our virtual session we will discuss why mastering cashflow is more critical than ever, especially for businesses earning approximately $1 million annually.
It is understandable that entrepreneurs focus primarily on revenue and profit, but what often gets overlooked is timing -- when money comes in versus when it needs to go out. This mismatch is where even profitable businesses can run into trouble. Our discussion will center on, what I think, is a forgotten reality: a small business can be profitable on paper and still run out of cash.
I will emphasize three key takeaways:
- Cashflow is dynamic -- it changes daily and must be monitored like a vital sign.
- Uncertainty exposes weak cash habits -- delayed invoices, overspending, or unmonitored recurring costs quickly become threats in a downturn.
- Building a cash cushion and understanding your cashflow patterns can buy time, options, and peace of mind.
The most common oversight? Small business owners often fail to treat cashflow as a forward-looking tool. Instead of using it reactively ("We're short this month!"), I would encourage small business attendees to shift to a proactive mindset: forecast, plan, and automate where possible.
I would also briefly introduce simple tools like cashflow score, manual sweep alerts, and real-time dashboards that can help small businesses gain visibility and take action pro-actively before problems arise.
In uncertain times, those who survive aren't just the smartest or most innovative -- they're the ones who manage cashflow like their business depends on it. Because it does.
Liafi.co remains committed to helping small businesses build resilience, starting with smarter cashflow management.