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Seven Secrets of Successful Business Communication Part 1: Questioning andListening to Discover Clients' Needs

Overview

The importance of listening (bold)

Whether you're trying to pitch a prospective client on an engagement or convince an employee to work over the weekend, your success hinges on your ability to identify their needs.

Part one of this two-part webcast concentrates on three communication challenges leaders face:

  • Adapting a message to different constituencies and clients
  • Coaching employees
  • Business development

    A former Wall Street Journal reporter who teaches marketing at the Johns Hopkins School of Public Health, Greg Conderacci will introduce you to proven communication techniques.

    "If I were to summarize in one sentence the single most important principle I have learned in the field of interpersonal relations, it would be this: Seek first to understand, then to be understood."

    • Dr. Stephen R. Covey, author, Seven Habits of Highly Effective People

    Prerequisites

    Staff management experience

    Objectives

    • Determine why it is so difficult to listen
    • Determine why questions can be more important than answers
    • Apply skills to enhance professional and personal relationships by increasing listening performance
    • Choose to become a more effective leader, team member and opportunity developer
    • Identify how to probe for a client's or colleague's real needs so you can add value more effectively

    Highlights

  • The common mistakes communicators make
  • Why becoming a trusted advisor depends on questioning and listening
  • Tactics of effective listening
  • Asking the right question the right way
  • Coaching employees with varying levels of potential

    Register Now

    Materials are generally available 3 days in advance of an event. Once you have downloaded the manual, we are unable to cancel your registration.

    • Event Code:

    4902330

    2 CPE Credits
    Communications & marketing: 2 Credits

    Registration

    Member Price:
    $125
    Non-member Price:
    $149

    Registration is open through 10/22.

    Wednesday, October 22nd

    9:00am to 11:00am

    Add to Calendar

    Instructor

    Greg Conderacci

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