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2026 CPA Technology Conference - Higgins Advisory - VIRTUAL

Overview

There is little doubt that we are in the midst of unpresented transformation in the services we provide as CPAs and CFOs and the way we deliver them. Technology, of course, is at the core of this transformation. Therefore, it is imperative that you place emphasis on learning about current and emerging technologies that can empower you to be more productive, profitable and most importantly today, innovative in your service delivery.
 
This conference is designed to inform you of how to take advantage of today's technology tools such as artificial intelligence, data analytics and digital communications to compete in this rapidly evolving environment and grow your business and your professional skills.

Prerequisites

None

Objectives

  • Identify technology capabilities to pursue in the next 12 months based on impact and feasibility.
  • Analyze and communicate data more effectively using modern approaches.
  • Compare three top generative AI platforms across accuracy, data protection, integration, extensibility, and cost.
  • Identify specific and practical opportunities to optimize your Microsoft 365 ROI.
  • Analyze real life case studies to determine how firms have successfully implemented AI to improve marketing outcomes.

Highlights

  • 2026 technology trends impacting accounting and tax
  • Turning data into insights CPAs can communicate with confidence
  • A side-by-side ChatGPT, Google Gemini, and Microsoft 365 Copilot comparison
  • AI-powered Excel demonstrations
  • Practical Microsoft 365 productivity strategies
  • Real-world examples of AI-enabled marketing for firms

 

Agenda

Tuesday, Jun 30th

9:00AM TO 10:15AM / General Sessions

John Higgins, Higgins Advisory LLC

The event will kick-off with a macro level review of the rapidly evolving technology landscape presented by nationally recognized CPA technology advisor, John Higgins, CPA.CITP. We will delve into the pivotal technology trends reshaping accounting and tax services. We will review an array of technologies including cloud computing, big data and data analytics, Artificial Intelligence (AI), blockchain technology and digital assets, financial / ERP software, audit and tax software.
 


10:20AM TO 11:20AM / General Sessions

Bryan Smith, CPA Crossings, LLC

In today's rapidly evolving business landscape, accounting professionals are expected to be more than just number crunchers; they must also serve as insightful interpreters of data. In an era where data is king, this session is your gateway to becoming a savvy data analyst with a competitive edge in your field. This session will guide you through the intricacies of making complex data analysis approachable and engaging. You will learn the all-important data analysis process flow that will take you from collecting data to making insightful decisions. It's not just about learning a tool -- it's about enhancing your professional identity as a forward-thinking accounting professional.


11:25AM TO 12:40PM / General Sessions

John Higgins, Higgins Advisory LLC

As we enter the fourth year of the generative AI revolution, we must get more focused on selecting the AI applications to provide the foundation for our application of artificial intelligence. The options are vast, however, there are a few clear leaders in the space. This session will provide an interactive comparison of three of the leading solutions; ChatGPT, Google Gemini and Microsoft 365 Copilot. We will compare these three power tools to help you in your decision-making process. Whether already have established your solution, this session will also help you to better understand the full range of generative AI capabilities.


1:00PM TO 2:15PM / General Sessions

Bryan Smith, CPA Crossings, LLC

This session provides a comprehensive overview of how Microsoft Copilot & ChatGPT transform traditional Excel workflows into dynamic, AI-driven processes, enabling you to accomplish tasks faster, more accurately, and with less manual effort. Whether you're a seasoned Excel user or just beginning your journey, this session will guide you through practical applications and best practices to make the most of Copilot's & ChatGPT's capabilities. Through hands-on demonstrations you will see how each of these AI tools can save time, improve decision-making, and elevate your analytical skills to new heights.


2:20PM TO 3:25PM / General Sessions

John Higgins, Higgins Advisory LLC

Microsoft 365 is one of the most underutilized software solutions across all organizations. This session will show you how to unlock the full potential of Microsoft 365. Dive deep into the hidden gems of Microsoft 365 that can elevate your productivity and streamline your processes. Learn practical tips and innovative strategies to leverage the suite's powerful tools more effectively. Whether you're looking to enhance collaboration or optimize task management, this session will equip you with the knowledge to transform your workflows.


3:30PM TO 4:20PM / General Sessions

Gaynor Mielke,

This presentation introduces accounting and professional services firms to the practical, high impact ways artificial intelligence (AI) can strengthen and scale their marketing strategy. Participants will learn how AI technologies support content creation, client targeting, campaign optimization, and analytics -- while maintaining brand integrity and compliance. Through demonstrations, frameworks, and real world examples, the session provides a clear roadmap for integrating AI into existing marketing workflows to improve efficiency, consistency, and measurable results.


Register Now

Review and choose your sessions and options above.

Materials are generally available 3 days in advance of an event. Once you have downloaded the manual, we are unable to cancel your registration.

Event Code:

HALT0630

8 CPE Credits
Computer Software & Applications: 5.5 Credits Information technology: 1.5 Credits Specialized Knowledge and Applications: 1 Credits

Registration

Member Price:
$374 $424
Non-member Price:
$474 $524
Register by June 16th for Early Bird Pricing.

Registration is open through 06/29.

Tuesday, June 30th

9:00am to 4:30pm
(Check-In 8:30am)

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